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Value Investing: An Interview with Jason Rivera

Value Investing: An Interview with Jason Rivera

I’m very excited to be sharing this interview with Jason Rivera, a man who in his first five years achieved better returns than Warren Buffet did in his first five years. Who is Jason Rivera? Let’s get into the interview and you’ll find out!

John: Can you provide some background on yourself and Rivera Holdings for those who aren’t familiar with you or your company?

Jason Rivera, Chairman, CEO, and Founder of Rivera Holdings Investment Holding Company

Jason: Yes. I’m a self taught value investor who focuses on small and obscure public companies to buy for my investors. And I’m now also looking for private businesses and cash flow producing real estate to buy as well.

I’m the author of the acclaimed value investing education book How To Value Invest. Have run the blog Value Investing Journey for more than five years now. Wrote a 60-page booklet detailing the immense power of investment float that I released for free to readers of my blog and followers – on Twitter and Facebook – titled All About Float. Have written for several publications and investment newsletters including: Seeking Alpha, Guru Focus, Insider Monkey, and Palm Beach Research Group among others.

I mentor others on how to become great value investors, consult on projects requiring business analysis and valuation skills, and run my investment holding company Rivera Holdings LLC. out of the Tampa Florida area.

John: When you were a kid did you know you wanted to grow up to be a value investor?

Jason: Ha 🙂 no. I don’t have any stories like Warren Buffett where he was buying things at wholesale prices – gum if I remember right – and then selling them at a higher price to his classmates as a kid.

Unfortunately, I was far more interested in playing sports, chasing girls, and playing video games than investing when I was a kid.

I always knew I wanted to make money, start businesses, and help people but the value investing part and putting effort into making those things happen only began happening in my late teens and early twenties.

John: Why do you favor value investing as opposed to momentum investing, a passive asset allocation approach or another strategy?

Jason: I don’t remember what first drew me to value investing but once I read about it I knew it was the strategy for me because it made total sense immediately.

I agree with value investing greats like Seth Klarman and Warren Buffett that to some degree having an affinity for value investing has to be genetic.

I never wanted to get into momentum trading because I have a long term mindset – decades not days, weeks, or even years – so that or any other kind of trading never made sense to me.

I’m terrible at predicting things into the future so macro investing was out. And I like the challenge of finding great companies so I would have gotten bored with passive investing and never done it for a long time.

John: I’ve written about the value investing metrics I use. Some of metrics I look at are the result of what I’ve learned from you. I’d be interested in getting your feedback on my approach.

Jason: First of all thanks so much for letting me know some of the content I’ve written helped.

Sitting alone in front of my computer all day reading filings and asset information, or talking with people through phone or internet makes it challenging to know if what I’m doing helps. So thanks a lot.

Everything looks great when it comes to some of the metrics you look at but I do have one quibble…And this is a personal preference so do whatever works best for you.

I prefer owner’s earnings to owner’s cash profits because OE includes working capital while OCP doesn’t. And since I focus more on the balance sheet side of things – at least to start – I find this more useful.

John: It’s clear form your book and website you spend hours and hours analyzing companies before you invest in them. Do you have a process to screen out certain stocks at a higher level so you can deep dive into a specific company?

Jason: I go into great detail on this question with an answer I wrote on Quora to the question: Is there a faster, simpler, more conclusive way to research stocks?

For those who don’t want to read that I’ll give a quick summary below:

First off, I don’t use any screeners when looking for companies to research now and instead rely on my processes and lists to find companies.

I find any lists I’m interested in – ADR list, country list like Brazil or Indonesia for example, or a list of all the OTC companies – and then do preliminary analysis based on my requirements and preliminary checklist. This can be downloaded for free by signing up to mailing list on my blog.

After this, with any companies remaining I do quick “back of the envelope” valuations.

The ones that are overvalued go on a watchlist for later research. And those that are undervalued or fairly valued I do further research on.

For those that are undervalued or fairly valued I then go to both Morningstar and the company’s website to download its most recent annual report, quarterly report, proxy form, and any recent investor presentations.

I read all these, take notes, and if I find too many red flags discard the company.

On the other hand, if the company still looks promising I then revalue it using all the new information.

This is especially important at this stage because now you have a great idea of what the company does, if it has any competitive advantages, if there are any hidden assets, etc.

For any companies that remain promising I then research any competitors for the company. Get all their most recent financials. Take notes on them. And build a spreadsheet of profitability metrics and relative valuations so I can compare them against each other.

If the company still looks good from here I’ll then look for any recent news and developments to consider in my analysis.

At this point I’ll also read and take notes on the company’s financials going back five to 10 years. I’m also looking for things here that could blow up my investment thesis as well.

At this stage if one of the original company’s competitors looks better I’ll begin full research on that company instead of the original one.

After gathering everything, I then begin to write my investment thesis down. These usually end up being between 20 – 50 pages.

This helps me spot any errors in my investment thesis or thought processes. And it’s also valuable so you can go back to see where you made any mistakes or to see what your analysis and reasons for buying the company was months or years from now.

By the time I’ve finished doing all this research, writing, and editing I’ve put well more than 100 hours into researching one idea and its competitors.

The more I learn the more I add as well so this time is a lot closer to 200 hours total now for one idea potential idea.

The beginning of the process helps me weed out the crap companies fast. And the middle and end of the process helps make sure my investment thesis is still sound, while also helping me identify any potential risks or missing thoughts in the thesis.

I analyzed my data a few years back and found I invested in less than 1 out of every 500 companies I researched.

With more experience, knowledge, and refinement of my processes this number is now likely between 1 out of every 750 – 1,000 I end up buying.

But all this work is paying off.

By implementing this strict process I make far fewer mistakes than I used to.

Through the first five full years of my investment career I’ve produced returns of 29.2% for investors – on average not compounded – every year. This is better than the 25.4% Buffett produced in the first five years of his career on average.

John: What Inspired you to write “How to Value Invest”?

Jason: I wanted to help people not have to go through the often times painful, long, and frustrating experience I did in the first several years of learning about value investing.

I wasn’t able to go to a university because of severe health issues at the time. I didn’t have a mentor to guide me in the right direction. And for the most part other than asking questions here and there from other value investors online, had to figure everything out myself.

While this was a great learning experience, and even if I could go back I wouldn’t change anything. I wrote the book to help others avoid the years of wasted time and frustration I dealt with while beginning to learn.

John: This is probably an unfair question, but I’m going to ask it anyway, how do you go from dedicating yourself to being an excellent value investor in February of 2012, to going after an $8 million acquisition as CEO and Founder of Rivera Holdings roughly four years later?

Jason: It’s not an unfair question at all. And I actually think it’s a good one.

Several friends asked me the same thing – or said people they told about the potential deal asked them the same thing after they told them about my age and experience.

For reference, as I queried investors to raise the money for the acquisition I was still 29. I turned 30 in December of 2016 after the acquisition failed. And at that point still had yet to finish my fifth full year of being a serious investor.

I’ve studied and practiced investing for almost 10 years now but the bulk of the first five years were wasted to some degree through the process trial and error learning and frustration I mentioned above.

So what the hell at age 29, with less than five full years of serious experience under my belt as an investor without a degree from somewhere like Wharton or Columbia Business School made me think I can do an $8 million acquisition?

It’s a good question… But I think an even better one is; why not go for it?

I believe anyone can become and do great things if they’re willing to work and put in the time and effort to learn a valuable skill.

At the end of my career I want to be known as the best investor, businessman, and capital allocator ever. Yes, even better than Warren Buffett.

Is this likely, I know the answer to this is no.

But I’ve always shot for the stars… No one ever says they want to be the tenth best investor ever, or the fifth best quarterback ever, or the second best golfer ever, etc.

To do great things I believe you have to have huge goals you can work towards and then do everything in your power to work towards those goals.

So why not start by going after an $8 million acquisition?

Could I have started going after a $100,000 company? Yes. Would it have been far easier?  Definitely. But would $100,000 change my life drastically and allow me to help other people change their lives for the better? No. At least not to the degree I want to help.

Why put limits on your potential, the money you make, and the amount of people you can help?

The saying: “If I could just help one person that’d be enough” has never made sense to me. If you can help one person you can help hundreds, thousands, millions, or even billions. Why stop at one?

This mindset makes even less sense to me after listening to the audiobooks of The 10X Rule and Be Obsessed or Be Average – both by Grant Cardone.

Like I said above I want to help as many people as I possibly can. But to do that requires great sums of money. And to have great sums of money I need to go after big targets.

I’m working towards that. And it just happened that when I began looking I found an $8 million company to go after that was a great business.

Did I plan this when I started looking, no. But again, why not go after it if it’s there?

If I went after a $100,000 target and completed the acquisition I would have a $100,000 company but not learned as much in the process, gained as much experience, or grew my connections like I did and continue doing.

I’d rather fail huge but still make massive progress towards my goals then set small goals, reach them, and still be disappointed by not doing what I truly want to do.

But by doing and going after big things negativity creeps  in so if you go this route you need to be prepared.

Below are some of the negative things I’ve heard since going after that acquisition.

  • He’s crazy.
  • Who the hell is he to think he can go after an $8 million acquisition?
  • Why the hell are you going after an $8 million acquisition? This was one of my own thoughts at the beginning of the process by the way so this isn’t limited to others thoughts.
  • Why are you going after such a big target to start? Again, one of my own thoughts.
  • Can you pull this off?
  • What if you fail?
  • What if you succeed? This question came after someone questioned my experience running this size of a business.
  • You’re so young still, why not take your time and start slow?
  • You’re so young still why do you think you can do this?

Something else I learned from Be Obsessed or Be Average is: “If you can, you must.”

I have the skills and mindset necessary to help a lot of people so I feel an obligation to work towards helping as many people as I possibly can.

Something else that will illustrate why I went after such a big target to start and how my goals are intertwined with that is from a post I wrote on Facebook about a month ago which I repost below.

“I know that I have the ability to ACHIEVE the object of my DEFINITE PURPOSE in life; therefore I DEMAND of myself persistent, continuous action toward its attainment, and I here and now promise to render such action.

I realize the DOMINATING THOUGHTS of my mind will eventually reproduce themselves in outward, physical action, and gradually transform themselves into physical reality; therefore I will CONCENTRATE my thoughts for 30 min. daily upon the task of thinking of the person I intend to become, thereby creating in my mind a clear MENTAL PICTURE.

I know through the principle of autosuggestion, any desire that I PERSISTENTLY hold will eventually seek expression through some practical means of attaining the object back of it; therefore, I will devote 10 min. daily to DEMANDING of myself the development of SELF-CONFIDENCE.

I have clearly written down a description of my DEFINITE CHIEF AIM in life, and I will never stop trying until I shall have developed sufficient self-confidence for its attainment.”

– Bruce Lee

This is a perfect reflection of where I’m at and what I work on every day as well.

Something I’ll add to these thoughts is from Grant Cardone’s book Be Obsessed or Be Average – “If you can, you must”

What this combination of thoughts means to me is that because I have the ability to help people throughout the US and world through my knowledge and businesses, I must – at a moral and ethical level – help as many people in my lifetime as I possibly can.

If I don’t do everything in my power every day to excel, work towards achieving my goals, and build great businesses and wealth to help as many people as I can, I’m betraying my deepest moral convictions and ethics. Failing myself, failing my family and kids, and failing those I could help.

Sorry about this long answer but it’s such a great question you asked which leads to a bunch of other questions and answers.

I hope this question and answer resonate with your readers on some level.

John: Is Rivera Holdings open to non-accredited investors?

Jason: Yes it is. If they’re based in the United States and are either US citizens, green card holders, or naturalized citizens.

Unfortunately, I can only accept outside the US investors at this point if they’re accredited.

John: Where can folks go for more information about investing with Rivera Holdings?

Jason: They can visit my website and go to my blog Value Investing Journey for more information on Rivera Holdings. At the following link they can also view The Rivera Holdings Acquisition criteria. And here they can sign up for the Rivera Holdings mailing list where I send out potential deals I’m working on that investors can invest in.

This mailing list is also where I share some of my exclusive past recommendation issues/investment thesis with subscribers.

Thanks a lot for having me on to do this John.

John: Thank you very much Jason.

Do Resolutions Work? The Keys to Realizing Your Dreams

Do Resolutions Work? The Keys to Realizing Your Dreams

Everyone has dreams and desires.

Maybe it is a boat or a million dollars. Perhaps the dream is to lose weight or gain muscle. The dream could be a house in the fashionable neighborhood, or a relationship with the right person, or a promotion, or spending more time with one’s children.

Dreams are great. I think most people (myself included) would benefit by dreaming MORE.

But you can’t stop there if you ever want your dreams to become reality because you need goals to accomplish your dreams.

I can’t summarize it better than Harvey MacKay.

“A dream is just a dream. A goal is a dream with a plan and a deadline.” ― Harvey MacKay

Turn Your Dreams Into Goals!

Take some time early in January to set goals based on your dreams.

If you had goals in 2016, take some time to evaluate how they went.

Goals should be SMART. The definition of a SMART goal varies but each one should be some combination of: Significant, Motivational, Achievable, Results-oriented, and Trackable.

Write down your SMART goals, and share them with someone who will check in on you and keep you accountable.

But don’t stop there. You need to spend time figuring out HOW you’re going to meet your goals.

You need to have a detailed plan and proven approach to follow in order to be successful.

Another key factor is Motivation.

Find a WHY to Motivate you

Anything worth doing requires hard work and sacrifice. Hard work and sacrifice aren’t fun or easy.

You need a WHY.

WHY are you doing what you’re doing? What drives you to accomplish your goals?

In the morning what is going to get you out of bed and pursuing your goals? When you come to obstacles, challenges, and setbacks what is going to keep you striving and working hard?

You need a WHY.

Twenty Seventeen is the Year You Do It

“Do it.” – Art Williams

Let 2017 be the year you use your dreams to set SMART goals, write them down, find an accountability partner, develop a detailed plan and schedule that you’ll use to accomplish your goals. Define your WHY and think about your WHY every day to stay motivated.

My Goals for 2017

I have goals that fall into a variety of categories such as spirituality, fitness, relationships and finance.

I’d like to share a few of the goals I intend to accomplish by the end of 2017.

By writing down a goal and sharing it with others it mitigates the temptation to give up or change the goal.

Make $.75 per day in Bitcoin-related Passive Income

I currently make $.55 per day via the Bitbays arbitrage fund. By the end of 2017 that will have grown to ~$.62 per day.

I need to bring in $.13 additional cents per day to get to $.75. I plan to do this via Bitfinex margin funding.

Seventy-five cents per day might not seem Significant, but an extra $22 per month in passive income is helpful.

PLUS this is just the beginning.

Compound interest takes time, but it has a snowball effect and this goal is Achievable. I don’t think $20 per day in passive income is achievable at this time (that was my 2016 goal).

Grow my Trading Account by 8%

I lost money in my trading account in 2016. I don’t want that to happen again.

So I’m taking what I think will be a safer and more passive approach by selling covered calls on the value stocks I like.

“Many people fail in life, not for lack of ability or brains or even courage, but simply because they have never organised their energies around a goal.” – Elbert Hubbard

Stick to my Budget

I have a budget that details how much I plan on spending each month on food, rent, gasoline, etc. One of my goals each year is to stick to my budget.

I set up a revised budget in July of 2016 and I stuck to it. It helped me financially survive during my time of unemployment. I intend to keep to my budget for 2017 as well.

It doesn’t matter how much money you make or how much money you have: if you don’t live within your means you’ll go bankrupt.

Just look at Mike Tyson, who earned an estimated $400 million as a boxer, and who declared bankruptcy in 2004.

Wether you’re rich or poor you need a budget to ensure you live within your means, however modest or grand those means may be.

Make $1,000 Selling Coins

I made $1,868.66 selling numismatics in 2016. I hope to make about $1,000 in 2017 following similar techniques. This is something I’ve shared with my newsletter but I haven’t yet written any articles about it.

Grow Audience to 500 Users per Month

Last year my goal was 1,000 users per month to this website. I didn’t hit that goal. My best month was September, in which I had 634 users. The average was 361 users per month. This year I’m setting a goal of an average of 500 users per month.

I’m going to accomplish this goal by continuing to create content on a regular basis as well as do more guest posts on other sites. I also promote my content on Facebook and Twitter.

Additionally I’m striving to increase the subscriber base to my newsletter. You can help me to do that by signing up!


I have aspirations to marry and I want to be able to support a family.

I also want to be present to my family.

I don’t want to be reliant on a boss telling me when I can or can’t take a vacation. I want to have flexibility in when I work. I don’t want to miss out on my kid’s soccer games or ballet recital because a report is due. I don’t want to worry about paying bills or getting laid off.

I believe that if I work both hard enough AND smart enough I can achieve financial independence that will allow me to provide for a family and be there for them.

Three Lessons from Warren Buffett

Three Lessons from Warren Buffett

Warren Buffett is considered to be one of the most successful investors. He’s one of the wealthiest people in the world and he’s also fond of publicity and public appearances.

If you have some humility and don’t get caught up in jealousy you can learn a lot from wealthy and successful people like Warren Buffett.

My own Father is fond of saying that poor people should take rich people out to lunch. The idea being that the wisdom that can be gained from the wealthy is worth more than paying for lunch.

So what lessons can we learn from Warren Buffett?

Do As Warren Buffett Does, Not As He Says

whathedoesThere is an old expression “Do as I say, not as I do.” With Warren Buffett it is “Do as I do, not as I say.”

Warren Buffett talks A LOT and shares a lot of opinions. But you shouldn’t follow what he says as advice because he might actually be doing the opposite of what he is saying.

In order to learn lessons from Buffett one must first filter out a lot of what he says.

There is a quote from Daniel Loeb that summarizes Buffett’s contradictions quite succinctly.

“He criticises hedge funds yet he really had the first hedge fund,” Loeb said. “He criticises activists. He was the first activist. He criticises financial service companies, yet he likes to invest in them. He thinks that we should all pay more taxes but he loves avoiding them himself.”


Without further ado here are three lessons we can learn from Warren Buffett.

Lesson 1: Reduce Your Taxes

While publicly discussing how he wants to pay more taxes Warren Buffett has taken extraordinary steps to reduce his taxes.


From how he structures his businesses to how he is paid to how he has bequeathed his inheritance Warren Buffett does all he can to reduce his taxes. He gets paid through dividends and long term capital gains rather than ordinary income. He’s also left 99% of his fortune to a private charity to avoid paying inheritance taxes.

Lesson number one from Warren Buffett is Reduce Your Taxes.

There are a variety of ways you can legally reduce your taxes: IRAs, 401ks, FSA, HSAs, charitable contributions, capital gains. I discuss some of them in Five Tax Strategies to Keep More Income.

Real estate is also an excellent way to increase your wealth in a tax advantaged way. is an excellent Real Estate resource.

Lesson 2: Invest in High Quality Companies that are Undervalued

The Intelligent Investor by Benjamin Graham

The Intelligent Investor by Benjamin Graham

Warren Buffett loves great value. Much of his investing philosophy can be traced back to Benjamin Graham, the father of value investing.

According to Investopedia Buffett looks at six criteria for stock investments:

1. Has the company consistently performed well?
2. Has the company avoided excess debt?
3. Are profit margins high? Are they increasing?
4. How long has the company been public?
5. Do the company’s products rely on a commodity?
6. Is the stock selling at a 25% discount to its real value?


Warren Bueffett is a value investor and I think value investing is an excellent way for the enterprising investor to achieve outsized returns. I’ll be writing more about value investing in future posts.

If you’re interested in reading one of Graham’s seminal works “The Intelligent Investor” use this link to buy it on Amazon and help support this site: The Intelligent Investor by Benjamin Graham. Buffet calls it “the best investing book ever written.”

Lesson 3: Use Derivatives Wisely

Warren Buffett has written “derivatives are financial weapons of mass destruction.”


But Buffett has billions in derivatives as pointed out by Kirk DuPlesis of


In the article above Kirk talks about two ways Buffett uses derivatives:

1) Uses naked, short puts to lower the cost basis for purchasing stock or target companies that he wants to acquire.

2) Sells short index put options when volatility is at it’s highest, knowing that volatility is the one factor that is overpriced all the time.

I’ve written about trading options and think that done correctly it can be an excellent way to bring in monthly income. I’m interested in utilizing strategy one above more often as I open new stock positions.

Lessons from Warren Buffett

Those are three lessons I’ve learned from looking at what Buffett does, not what he says. Buffett probably gives some advice that is worth following directly but you have listen through a filter and weigh heavily what he actually does over his words.

Is Robert Kiyosaki an Idiot?

Is Robert Kiyosaki an Idiot?

Today I read an interview MarketWatch did with Robert Kiyosaki: “‘Rich Dad’ author Robert Kiyosaki: If you’re investing for the long term, ‘you’re crazy’”


I’ve never read Robert Kiyosaki’s Rich Dad Poor Dad but I have read Unfair Advantage. From what I understand from speaking with folks who have read Rich Dad Poor Dad the principles in Unfair Advantage are very similar.

Robert Kiyosaki

Robert Kiyosaki

I learned from reading his book. I didn’t learn a lot about specifics actions I could take but I did learn about mindset and principles of the wealthy.

For specifics he pushes his paid training classes and seminars pretty hard. I went to one of his “free” real estate seminars and it is sales heavy and content light.

I’ve never been to a paid Rich Dad seminar but I hope they have a lot more actionable content than the free one I attended.

Based on my exposure to the teachings of Robert Kiyosaki I will say that I agree with what he is saying. I just think he overcharges for training and actionable information.

Summary of Kiyosaki’s Interview

In the MarketWatch article above he says a few things:

  • Money isn’t money because it isn’t backed by gold
  • The rich don’t work for money they work for assets
  • He is predicting a 2016 market collapse
  • Describes himself as a “gold bug” and views gold not as an investment but an insurance policy and hedge
  • He states who he’ll vote for with the caveat the president doesn’t make any difference at this time

You know what, I agree with all of that, with the exception of calling 2016 as the year of the crash. It could be but I don’t know when stocks will crash and when they do I believe the Fed will step in and prop up prices.

Comment Pillory


But what I’m surprised by is the comments below the article. They weren’t all negative, but it seemed like most of the ones I read were.






Not a lot of substance besides name calling. I think the comments could provide some insights into how some retail investors think. They don’t want anyone raining on the stock rally parade.

These quotes are from people who, in my opinion, don’t understand the stock market or the economy.

Why I think Kiyosaki is Right

The Federal Reserve’s unprecedented action in propping up assets has created a huge bubble. The bubble is bigger than the dot com bubble in 2000 and the housing crisis of 2008.

Even if you think that the $4 trillion fed balance sheet is no big deal, there are other metrics that indicate the S&P 500 is overvalued. On average the P/E ratio of the S&P 500 has been around 15. It’s currently up to 25. Not exactly a bargain.


Gold is a hedge against Federal Reserve and central bank insanity. I don’t think gold should be the sole asset in one’s portfolio but could very well have an important place depending on your risk tolerance and other factors impacting suitability.

Gold has outperformed each of the 3 main US indices by over 300% since 2000

Gold (dark red) has outperformed each of the 3 main US indices by nearly 300% since 2000

I also know several people personally who have done very well investing in real estate. I think real estate is a great way to grow wealth with lot’s of tax benefits.

In the article Kiyosaki also discusses one practical strategy for buying a stock, first buying an option, as well as the importance of buying stocks at a great discount. Buying companies for less than their book value is classic Benjamin Graham.

I can appreciate if people don’t like Kiyosaki’s sales tactics as I don’t particularly care for them either. But I would like it if people could discuss ideas without immediately resorting to name calling.

If you think stocks are fairly valued based on fundamental factors, why?